10 najważniejszych trendów w projektowaniu UX w 2024 r.

The way we use technology is greatly affected by the changes in User Experience (UX) design trends, which happen very quickly in the field of digital design. Companies that want to stay ahead in the digital world need to keep up with the latest UX design trends(User Experience Trends). These trends include everything from new intuitive interfaces to easy browsing.

This piece discusses the latest digital design trends in great detail. It examines innovative ideas and creative plans that are changing the way people use devices. Come with us as we study the main design trends and teach you how to use them to create digital experiences that are both interesting and useful for users.

What is User Experience (UX) Design?

User experience (UX) design is the process by which design teams develop products that provide meaningful and relevant user experiences. It encompasses the complete process of acquiring and integrating a product, including branding, design, usability, and function.

Designing an experience entails not just making the program easy to use but also creating other aspects of the product, such as the marketing campaign, packaging, and after-sales assistance. Most importantly, UX design is focused on providing answers to user pain points and needs. After all, no one will use a useless product.

UX Design Is User-Centered

Because UX design covers the entire user journey, it is a multidisciplinary subject. UX designers come from a variety of disciplines, including visual design, programming, color psychology, and interaction design. Designing for human users entails working with a broader scope of accessibility and supporting various possible users’ physical constraints, such as reading small text.

A UX designer’s everyday activities include user research, developing personas, designing wireframes and interactive prototypes, and testing designs. These tasks can differ significantly from one organization to another.

Nonetheless, organizations always want designers to be user advocates and keep users’ demands at the forefront of all design and development initiatives. That is also why most UX designers employ some user-centered work approach, channeling their best-informed efforts until they have optimally addressed all relevant concerns and user needs.

User-centered design is an iterative approach that begins with a thorough understanding of the users and their context.

10 najważniejszych trendów w projektowaniu UX w 2024 r.

1. Advanced cursor interactions.

A cursor is a fundamental web design component that connects consumers with the user interface (UI). It allows all visitors to navigate and take action on a website. A cursor’s relevance has traditionally been determined by its functionality. Still, this year, UX trends will approach cursors as sophisticated design elements that play an increasingly significant part in user experience.

Cursors have evolved over the last few years thanks to programs like Figma, which encourage complexity in UX design. We’ve seen UX designers tweak the shape and size of cursors, add motion, and even give cursors the capacity to do functions formerly performed by UI inputs.

Finally, these cursor improvements keep visitors engaged while they navigate, resulting in a more user-friendly experience. “Making the cursor part of the action is a phenomenon that gives websites an intuitive feeling,” Santo told me. “The cursor has replaced many of the buttons that used to be required to perform operations. It is an example of clean and intelligent design behavior.”

02. Personalized experiences

Curated Netflix program recommendations, Instagram purchasing suggestions, and Shopify pre-made playlists are just a few instances of how we live in a hyper-personalized world. “Personalized user experiences have increased in recent years, and businesses want to know how they can offer a ‘whole package’ for the consumer,” according to Santo.

Designers adapt themselves to the user’s personal needs and try to communicate on an individual level that respects the user while producing an emotional feeling.

Businesses profit from personalization (particularly in eCommerce and with online eCommerce websites) since it allows them to target potential clients using data. It also benefits users by delivering a more convenient online experience in which we may get the information we need without having to ask for it.

But, as Santo points out, it is the responsibility of UX designers to focus even more on the user. “The goal is no longer just to increase customer satisfaction,” Santo explained. It’s to curate a meaningful experience.” As technology advances, the UX industry must establish even stricter boundaries and ethical practices to create a holistic user experience.

03. Data Visualization

Data visualization is the art of presenting data in a visual context and organizing it in a composition that tells a story to the viewer. This has become an essential and expected component of user experience, as it enhances how users interact with specific products and builds a more trustworthy relationship between them.

According to Santo, “Understanding and analyzing certain types of data is a process that’s always been left to professionals. “But now, it’s a fundamental part of the way most programs, brands, and applications interact with their users.” For example, the ability to monitor screen time data on our devices increases transparency and holds us more accountable for our cell phone usage.

In addition, apps have been developed specifically to track and visualize significant day-to-day data. Lumen is an app that provides users with extensive information on their metabolism and energy levels.

“Data used to be displayed generically, using pie charts, graphs, etc.,” Santo told me. “But now it needs to speak to the user, and we’ll see apps crafting fun and personal ways to make this data more interesting.” He is referring to Spotify’s in-app experience, Only You, which uses a colorful and trendy visual language to provide individualized music recommendations for users.

More brands will look for data visualization solutions that can increase product interaction and have a beneficial impact on users’ lives. Putting the user first, we might expect an emphasis on modern aesthetics.

04. Dark Mode

As described, dark mode refers to user interfaces with a predominantly dark color palette—using black and other dark hues for the background and inverting the design so that things in the foreground stand out in light colors. “Dark mode is part of an overall attempt to de-stress the user spending lots of time looking at screens,” according to Santo. “White screen mode reflects light; black doesn’t, so it’s easier to read things.” This is not a new trend—Apple, YouTube, and Google have been using dark mode for years—but it is becoming increasingly common in UX.

Designers admire dark mode’s visual appeal. “Designers have a bias towards dark mode and the minimalistic, visual tone it has to offer,” Santo pointed out. “Anything that sits on black looks more elegant.” As dark mode becomes more common, we’ll see more apps, websites, and goods use it, as well as more design software that supports it. For example, Velo by Wix allows any user to turn their site to dark mode without requiring significant coding.

5. Micro-interactions

Micro-interactions are minor visual movements that significantly impact UX design. They range from Facebook’s groundbreaking “like” button to scroll bars that indicate where users are on a website. Micro-interactions, such as a swipe, hover color, animation, or data input, improve the user experience by making it more engaging, intriguing, and pleasurable.

“A few years ago, ‘micro-interaction’ was a buzzword,” disclosed Santo. “Everyone discussed the benefits of providing user feedback and transitioning the design game from static to dynamic in general.” Google started this trend by making buttons larger when users clicked on them.

By 2024, micro-interactions will be the norm in both mobile and desktop UX design. “Now, nothing can be static because it gives an out-of-date vibe,” says Santo. “In the Wix Editor, for example, we realized that users require input from icons. Small animations and color changes give Wix users the impression that elements are speaking to them while they create a website.”

06. 3D Designs

Although three-dimensional design is not new, we can expect the UX design trend to return and evolve in 2024. We predict that more design tools will make it easier for designers (both amateurs and experts) to produce 3D models.

“The novelty is in the new generation of 3D tools,” Santo stated. We see 3D-based design content everywhere, whether in online design or app development. “Previously, it was necessary to utilize resource-intensive software for this task, but now there exist user experience (UX) design tools and web development tools that can effortlessly produce three-dimensional (3D) designs. One such example is the recent introduction of Adobe Illustrator’s capabilities.”

7. Clean user interfaces—with a twist

Keeping user interfaces clean is a fundamental principle of UX design. However, because we’re developing for consumers like Gen Z, it’s never a bad idea to incorporate an innovative twist. “For the past few years, creating clean programs with generic, flat designs has been a trending style,” says Santo. But now we’ll see that even flat designs will incorporate small elements that jump out.”

Minor visual twists can have a good impact on a minimalist design. “The Pitch interface features a monochromatic color scheme with simplistic icons; however, the overall design incorporates a remarkably refined gradient,” Santo commented. “This concise solution serves as an illustration of how unforeseen visuals and behaviors can effectively pique the user’s interest.”

8. AI-driven content

AI content is tailored to each user’s specific requirements and tastes through the application of machine learning. While many UX designers do not rely on AI technologies, they are adopting them as part of the creative process. For example, AI-powered technologies can be utilized to increase overall efficiency in terms of user experience and information architecture.

AI content can also assist UX designers in speeding up their research processes by automating chores like content curation and suggestion. In accordance with the overall sentiment of 2024 UX design trends, it aids in the identification of individualized and relevant content, hence increasing user engagement and retention. This is especially critical in today’s digital landscape, when the battle for user attention is intense.

Those with no design experience can also employ AI-enabled, user-friendly tools. For example, Wix’s AI website builder lets you construct a completely working, personalized site in minutes by simply informing AI about your company’s aims and type.

09. The Metaverse

The metaverse, a virtual realm in which users can engage in real-time, has become a popular topic in UX design. One of the primary trends in metaverse UX is the blurring of the virtual and physical worlds.

This is accomplished through the employment of technologies such as augmented and virtual reality, which enable users to fully immerse themselves in the metaverse and interact with virtual items and avatars as if they were in the physical world.

Another trend is the personalization of the metaverse experience, which allows users to design their avatars and the places they occupy. This will enable individuals to express their identities and personalities in new and unique ways.

10. Responsive Design

Each year, new screen sizes emerge, necessitating the adaptation of User Experience designs to these devices—whether it’s one of the three most recent iPhones, a smart TV, or a laptop. Here’s where responsive design comes in.

Responsive web design creates a fluid user interface that adjusts to fit any browser space or screen, guaranteeing consistency across all platforms.

“We have been accustomed to using responsive design for a considerable period, but we are becoming more aware of the need for its enhancement,” Santo told me. Mobile devices constituted around 55% of total mobile traffic in 2021. Previously, we would consider the specific locations where our designs should be implemented optimally. However, nowadays, our designs must be present in all areas.”

Whether you’re working with flexible design platforms like Wix Studio or creating layouts that are smart and simple enough to work in every environment, it’s more critical than ever to consider screen size and weigh the benefits and drawbacks of responsive versus adaptable design.

Different Types of Web Design

Web design can vary depending on several aspects, including the website’s purpose, target audience, and industry.

Let’s look at some typical forms of web design:

• Static Website Design: This sort of design employs static web pages that do not change until explicitly updated. It is appropriate for websites that do not require frequent content updates, such as informational or online portfolios.
• Dynamic Website Design: Dynamic web design entails designing websites that can react to user activities and display dynamic content. It frequently includes features such as content management systems (CMS), which enable website owners to change their material. Dynamic websites are perfect for blogs, news portals, and other websites that need to be updated frequently.
• Responsive Web Design: In today’s mobile-centric environment, responsive design is critical. It guarantees that websites adjust to various screen sizes and devices, giving users the best viewing experience possible. A responsive website dynamically adjusts its structure and content to accommodate smartphones, tablets, and desktop computers, removing the need for separate mobile and desktop versions.
• E-Commerce Web Design: E-commerce web design focuses on developing online businesses that include product listings, shopping carts, and secure payment methods. To stimulate conversions and increase sales, significant thought must be given to user experience, product shows, and seamless transaction processes.

Key Elements of Successful Website Design

A.Explanation of Responsive Web Design:

Responsive web design (RWD) is the process of developing websites that adapt to the user’s device. The goal is for a website to maintain its best usability and appearance regardless of the device it is presented on. Responsive web design addresses user needs by adjusting to various screen sizes, orientations, layouts, and platforms. This is achieved through the use of flexible grids and layouts, responsive images, and CSS media queries.

B.Readability And Legibility:

One of the most important aspects of typography is to ensure text readability and legibility. Readability denotes how simple it is for people to read text, whereas legibility refers to how quickly individual characters can be identified from one another. Proper typographical choices can considerably improve both characteristics, making the text more accessible while being appealing.

C.Emotional Design And Connection:

Typography has an emotional appeal and can assist in transmitting messages with a tone connected. Typeface selection, font size, and color all influence how material appears to consumers. For example, a playful font can add personality to a children’s website, whereas a severe typeface can define seriousness on a commercial website.

D.Brand Identity:

Establishing brand identity is heavily reliant on typographic use since communication consistency across several platforms increases brand identification and, hence, credibility among users. A unique and memorable typeface can help distinguish a website from competitors, giving it a strong brand identity.

E. Creating a Visual Hierarchy:

As a designer, you can build a visual hierarchy by following these tips:

Consider mobile design. Consider how your design will look on a mobile device as you construct it and establish a visual hierarchy. Keep in mind that users must be able to detect the features immediately away and quickly navigate your design in order to remain interested.

Be attentive to your typographic choices. While more ornate typefaces may draw a user’s attention, make sure they don’t distract or reduce the visibility of other parts.

Remember the design’s purpose. As you create a visual hierarchy, remember why you’re doing the endeavor. Consider whether what you’re constructing and rearranging communicates the message you initially intended.

F. Implementing Grid Layouts:

Grids can help you arrange your design and keep your content ordered. The grid helps to align and keep the page neat. The grid-based layout organizes content into a clean, rigid grid structure with columns and sections that line up, seem balanced, and impose order, resulting in an aesthetically beautiful website.

G.Load Time:

Waiting for a website to load will result in lost visitors. Nearly half of web users anticipate a site to load in 2 seconds or less, and they may leave if it does not load within 3 seconds. Optimizing picture sizes will help your site load faster.

H.Images and Graphics:

Visual components such as photographs, icons, and graphics help define a website’s overall look and feel. They can attract attention, transmit information, and provide an enjoyable user experience. High-quality and relevant photos can assist in developing a strong visual identity and elicit emotions that are meaningful to the target audience.

Optimizing pictures for fast loading times is critical for a smooth browsing experience. Compressing photos, employing proper file formats, and implementing lazy loading techniques are some ways to improve website efficiency without sacrificing visual quality.

Furthermore, icons and visuals can be employed to improve the user experience and give visual clues for navigation. Consistent and intuitive iconography can assist consumers in comprehending the function of various pieces and navigating the website more smoothly.

I. Enhancing Navigation Design:

The website’s design should be simple to navigate, with menu elements easily accessible from any page. The viewer should always know where they are on the website and be able to quickly navigate to where they want to go. A site map is an excellent concept that will be implemented if one is available. You may benefit checking out our article about Website navigation design.

This may sound simple, yet most websites could improve in this area. Remember, there is a fine line between creating an interactive menu and making one that is unpleasant; therefore, prioritize utility.

12 Essential UI/UX Design Principles to Boost Your Designs

Simplicity: Simplicity is one of Ui’s most significant ideas. The design should be simple to use and navigate, requiring little effort.

User-Centered Design: The UI should be developed in such a way that the user’s wants and preferences come first. It should be easily accessible to all users, including those with disabilities.

Visibility: The user interface should be straightforward and obvious, emphasizing the most critical activities that the user must do.

Consistency: Consistency is essential for successful UI design. Consistent design features such as colors, typography, and layout assist users in navigating effectively and increase the brand’s authority.

Feedback: Feedback is a crucial component of excellent UI design because it helps users understand the outcome of their actions in the form of visual, auditory, or motion. One example of feedback in UI design is the message that appears when a user successfully submits a form.

Clarity: Clarity is a crucial principle in UX design. It enables people to complete their objectives. Prioritize the intelligibility of a web page or digital product over a visually pleasing design.

Accessibility: Accessibility is a critical element of user experience design that guarantees that services or websites are useable by everyone, including those with disabilities. Examples of accessibility include text-to-speech and keyboard navigation.

Improved usability: UX design emphasizes ease of use and navigation, which can increase customer happiness and loyalty.

Efficiency: Efficiency is a crucial principle in UX design. Optimize the design for speed and performance so that users may achieve their objectives quickly and easily.

Delight: A well-designed UX should elicit favorable emotions from users, increasing their likelihood of engaging with the website or digital product.

Typography In Projektowanie stron internetowych Is Powerful: Typography is just as crucial as the words in your design. Robert Bringhurst, the author of “The Elements of Typographic Style,” effectively emphasizes the importance of this UX design approach. He says: “Typography is the craft of endowing human language with a durable visual form.”

Typographic choices have a significant impact on how readers comprehend the language you use, either enhancing or suppressing the message. Furthermore, typography can improve the user experience in various ways.

Consider a typographic hierarchy to boost accessibility and make the design more user-friendly. You can take inspiration from the design of the internet publishing site Medium, which employs specialized fonts to make its content more readable.

Visual Hierarchy: Visual hierarchy is the arrangement of components on a screen that prioritizes their relevance and directs users’ attention. It teaches users about the structure and organization of information, making it easier to explore and discover what they need.

Visual hierarchy is obvious on e-commerce platforms such as Amazon. Prominently display product titles and pricing but present secondary features such as reviews and product descriptions in a hierarchical format to direct customers’ attention.

Staying Updated with Evolving UX Design Trends

To summarize, getting ahead of user experience trends is critical for developing exciting and effective digital solutions that resonate with customers. By combining cutting-edge interaction design insights, you can create experiences that not only meet but surpass user expectations.

As we’ve discussed in this blog, knowing and responding to these trends will allow you to create solutions that are intuitive, inclusive, and joyful.  Continually investing in user research and design revisions will improve your connection with your audience and result in a more successful project outcome.

Accept these trends and allow them to guide you as you improve your user experience strategy.