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Category Archives: Email Marketing

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Effective A/B Testing for Email Campaigns

A/B testing for emails, or split testing, is an approach that can be applied to practically any aspect of marketing,…

Personalizing Your Email Marketing for Maximum Impact

There is no doubting the importance of personalization in email marketing. Personalization boosts open rates while also demonstrating to your…

Building and Growing Your Email List

Email list building is the basis of successful email marketing. When you have an engaged email list, it makes it…