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When is the best time to post on social media? Most studies recommend sharing your most excellent content early in the week and early in the day. However, the complete explanation is far more complex. At different times, each social media platform, audience, and type of content generates the most engagement.

We reviewed current studies to determine the optimal time to publish on Facebook, TikTok, and other social media networks. More significantly, we’ve compiled a list of how you can choose the best time to share on social media for your specific business.

Best Posting Times For Social Media Platforms For Your Business

Best Time to Post on Facebook

• Mondays, 9 a.m. to noon.
• Tuesdays, 9 a.m.–2 p.m. and 5 p.m.
• Wednesdays, 9 a.m.–3 p.m. and 5 p.m.
• Thursdays, 8 a.m.–2 p.m. and 5 p.m.
• Fridays from 9-11 a.m.
• Best days to post on Facebook: Monday through Thursday.
• Worst day to post on Facebook: Sundays

It’s true: Facebook remains the most popular platform among marketers worldwide, accounting for 89% of monthly active users (3.05 billion). Facebook continues to impact our social media activity as consumers and advertisers. Compared to the previous year, intense interaction periods on Facebook remain in the mid-mornings of weekdays, matching regular business hours.

Facebook’s optimal transmit times are Monday through Friday, from 9 a.m. until early afternoon, usually around 2 p.m. What exactly does this mean for marketers? Most users are taking a little break from their Facebook routines, making it an ideal opportunity to schedule posts for target demographics to connect with.

With a great Facebook marketing plan, businesses can engage with the relevant audiences through their content, whether it’s keeping them up to date on new products or providing access to exclusive promotions. Remember that engagement is a combination of how frequently you publish on social media and the types of content you share.

Best Times To Post On Instagram

• Mondays, 11 a.m.–2 p.m.
• Tuesdays, 10 a.m.–4 p.m.
• Wednesdays, 9 a.m.–4 p.m.
• Thursdays, 9 a.m.–1 p.m. and 2 p.m.
• Fridays, 11 a.m.
• Best days to post on Instagram: Tuesday, Wednesday, and Thursday.
• Worst day to post on Instagram: Sundays

Whereas Facebook was the most widely used platform by marketers worldwide, Instagram came in second with 80%. Interestingly, Instagram is tied with Facebook as the social media channel with the highest ROI for advertisers, at 29%.

This is because social media is evolving alongside e-commerce to provide users with frictionless experiences. Even as Instagram and TikTok compete for short-form videos, Reels continue to garner more likes and saves than static Instagram posts.

The most significant times to post on Instagram are often between 10 a.m. and 2 p.m. on weekdays, with engagement hours stretching to 4 p.m. on Tuesdays and Wednesdays. For optimum engagement, we recommend posting posts Tuesday through Thursday between 10 a.m. and 3 p.m. It is also a good idea to compare these benchmarks to your existing measurements.

Instagram has come a long way since its photo-only beginnings. The app, which has 2 billion monthly active users, provides a platform for sharing pictures, videos, Reels, and live streaming, to mention a few sorts of creative content. It also allows for collaboration and partnership with other businesses and revenue generation through its e-commerce features.

Instagram’s algorithm is unpredictable. To be successful on the platform, you must continuously post high-quality content that engages and entertains your target audience. That’s a lot to expect from each piece of content produced. However, using that as a guiding post can benefit your Instagram marketing plan.

Best Times To Post On Linkedin

• The optimal times for posting on LinkedIn Company Pages are:
•   Tuesdays and Wednesdays, 10 a.m. to noon.
•   Thursdays, 10 a.m.
• The best days to publish on LinkedIn company pages: Tuesday through Thursday
• Worst days to post on LinkedIn Company Pages: weekends

LinkedIn interaction timings are aligned with general business hours, which is unsurprising given the social platform’s professional focus. High engagement hours are focused in the middle of the day and do not extend far beyond work hours. Businesses are less likely to receive attention for their LinkedIn marketing efforts during the weekend when engagement and usage plummet.

Because LinkedIn content is based on professional thought leadership and career progress, it stands to reason that the bulk of audiences will interact with it during the workday. By lunchtime, the platform is buzzing, and the ideal times to post on LinkedIn are Tuesdays and Wednesdays from 10 a.m. to noon and Thursdays at 10 a.m.

Yes, LinkedIn is a business and employment platform, but it is more than just a job board and networking tool. LinkedIn allows both individuals and employers to share their professional stories and advocate for their companies. Contributors at all levels can offer their subject matter expertise, spark conversations that challenge business as usual and elevate professional voices worldwide.

LinkedIn, which has over 1 billion members in 200 countries and regions, is valid for a variety of business prospects. Businesses on LinkedIn are discovering new ways to generate leads, identify co-marketing partners, promote business culture, and recruit top talent. Because of the increased commercial prospects that LinkedIn provides, it seems reasonable that posting and engagement coincide with business hours.

Best Time To Post On Pinterest

• Tuesday through Friday, at 1 a.m.
• Thursdays, 3 a.m.
• Best days to post on Pinterest: weekdays.
• Worst days to post on Pinterest: weekends.

While Pinterest is known as a visual search engine where users go to study and discover DIY ideas and inspirational products, it also provides an opportunity to grow your community and brand exposure. While not all brands use Pinterest, those who do are better aware of its benefits.

This is the second year we’ve been offering the best times to post on Pinterest. This year’s engagement hours have shifted significantly from the previous year. Whereas last year, we had a practically universal distribution over all hours of the day every day of the week, this year, we’re seeing high engagement in the early morning and lower moderate involvement in the middle of the day on weekdays.

Interestingly, Tuesdays through Fridays at 1 a.m. and Thursdays at 3 a.m. are high posting times on Pinterest. A combination of when users become inspired, and the Pinterest algorithm could influence engagement periods. Still, it shouldn’t stop you from developing a social media calendar with posts scheduled during those hours.

Best Times To Post On Tiktok

• Tuesdays, 4–6 p.m.
• Wednesdays, 9-11 a.m., lunch, and 2-6 p.m.
• Thursdays,9-11 a.m. and 2-6 p.m.
• Fridays, 4–6 p.m.
• The best days to post on TikTok: Wednesday and Thursday
• Worst days for posting on TikTok: Sundays

TikTok, the youngest digital platform on this list, has risen rapidly and generated headlines in half the time as the others. Today, TikTok has over 1.5 billion active global users who spend an average of 23 hours on the app every month, giving it a competitive advantage over rival platforms.

TikTok’s top posting hours are Tuesdays and Fridays from 4 to 6 p.m., Wednesdays and Thursday mornings from 9 to 11 a.m., and Thursdays from 2 to 6 p.m. Afternoons are the busiest times on the network, as users seek to fill their afternoon entertainment needs. However, mid-morning through the afternoon (9 a.m. to 5 p.m.) on Tuesdays and Fridays sees above-average app engagement.

With TikTok trends shifting so quickly, it’s critical to understand how they originate, evolve, and influence. Once you know how these forces, moments, or signals function, you may develop a better TikTok trend strategy to implement rather than reacting to them.

Best Time To Post On X (FKA Twitter)

• Mondays, 10 a.m. to noon.
• Tuesdays, 9 a.m.–3 p.m.
• Wednesdays, 9 a.m.–3 p.m.
• Thursdays, 9 a.m.–3 p.m.
• Fridays,10 a.m. to noon.
• Best days to post on Twitter (X): Tuesday through Thursday
• Worst days to post on Twitter (X): Sundays

X (previously Twitter) has continually served as a forum for real-time interactions and breaking news. That did not stop X from making headlines on the network last year. Businesses and brands continue to seek X to participate in topical subjects that are relevant to their brand values. However, due to global tensions and outspoken executives, some corporations have reduced their social initiatives for X.

Despite this, X peak engagement periods grew somewhat compared to the previous year, with hours extending into weekday afternoons. The optimum times to post on Twitter are Monday through Friday, beginning at 9 a.m. and lasting until nearly 3 p.m.

This increased involvement on X could indicate an interest in emerging news and updates as the day progresses, as well as a need for entertainment. Last year, major worldwide events kept users interested in the app. Brands also include X in their customer service strategy as an alternative to traditional customer care alternatives.

Best Time to Post on YouTube

While YouTube operates at a different pace than other social media sites, posting time can still be leveraged to your benefit. We notice less fluctuation throughout the days of the week but more of a difference between the best times to publish on weekdays versus weekends.

From Monday to Friday, we discovered that the ideal time to post is in the middle of the afternoon, between 2 and 4 pm. On the other side, when the weekend begins, people spend more time on YouTube in the morning. This means that if you submit your videos between 9 and 11 a.m., they will likely receive more engagement.

Why Should You Determine The Optimal Posting Time On Social Media?

A successful social media marketing strategy must incorporate the optimal posting times on social media. The importance of choosing the optimum publishing hours varies by platform and can have a significant impact on your content’s visibility, engagement, and overall efficacy.

Here’s why choosing the best time to post on social media networks is critical:

• Maximizing reach and engagement: By scheduling your posts for times when your target audience is most likely to be active on social media, you may enhance the likelihood of people seeing and engaging with your material. This may result in a larger audience and more likes, comments, shares, and click-throughs.
• Better conversion rates: Posting at the proper moment is critical if your social media marketing goal is to boost website traffic, generate leads, or complete deals. Schedule your content for when your audience is most engaged, and you may see higher click-through and conversion rates.
• Beat algorithm changes: Social media algorithms frequently highlight recent and engaging content. Making sure your posts appear in your followers’ feeds when they are most likely to engage will help you stay ahead of these algorithms.
• Competitive edge: Knowing when your competitors publish and when your audience is most engaged may allow you to acquire an advantage. If you effectively schedule your material, you could be the first to post at the start of the peak hour.
• Cost-effective advertising: If you’re running paid social media ads, knowing when to run them can help you get the best value for your money. Running ads while your target demographic is online can increase your chances of connecting with potential clients.

How Can I Find The Best Time To Post On Social Media?

In addition to the studies offered here, if you want to determine the optimal posting times for social media platforms with millimeter-level accuracy for your audience and industry, you must follow the techniques outlined below.

Analyze The Past

To determine the optimum time to post on social media, you need first do an in-depth review of your previous posts. This will offer you a place to start, and you can figure things out as you go along your social media adventure. Analyzing your previous post performance will be easier now that Facebook, Instagram, TikTok, and other platforms have built-in post insights.

Test And Optimize

Not all industry audiences are the same. Different industry audiences may wish to become active on social media at various periods to achieve their goals. As a result, you would need to conduct A/B testing with your post times and analyze the results for a specified timeframe to determine which times work best for the most engagement from your target demographic.

Use Templates

Every brand has a personalized optimal time to publish on social media based on a variety of factors. Analyzing prior data or testing with different timeframes can be intimidating. However, Statusbrew includes ready-made templates to help you determine the best time for you to publish.

You merely need to select the time duration, and you will receive numerous heat maps indicating the optimal time to post for likes, impressions, follows, and so on. Not only that, but these reports are completely customizable, allowing you to drill down and personalize based on audience demographics or any other criterion you specify.

What Factors Consider When Deciding The Best Times To Post On Social Media?

When identifying the best time to share on social media, marketers should examine a variety of criteria.

These factors include:

• Audience Behavior: It is essential to know when your target audience is most engaged on social media. This can vary significantly based on demographics, time zones, and user preferences.
• Social Platform Specifics: Peak usage periods vary for each social media platform. For example, the optimal time to publish on LinkedIn, a professional networking site, is different from Instagram, which caters to a more leisure-oriented audience.
• Industry Trends: Posting times may vary depending on industry-specific engagement patterns. Specific industries may experience more contact during regular work hours, but others may have a more active user base at night or on weekends.
• Content Type: The nature of the content posted might influence engagement. Some content may perform better during work breaks, but others, such as leisurely videos, may receive more views during non-working hours.
• Competitor Analysis: Observing when competitors post, and the interaction they receive can provide information about effective posting schedules.
• Empirical Testing: Finally, trying different times and assessing the engagement outcomes is critical for customizing the posting schedule for your audience.

What Is A Social Media Posting Schedule?

A social media posting schedule is a strategy plan for your social media account(s) that specifies what content to post when to post it, and on which platforms.

Of course, social media sites such as Instagram, Facebook, and TikTok can be used casually, but for brands trying to increase engagement, exposure, and a loyal following, consistency and quality are essential. This requires considerable foresight.

Social media posting schedules are pretty helpful for a variety of reasons.

• You are managing your time. Batch-preparing your social media posts can save you a significant amount of time, especially if you have limited resources. (Make the most of those days when you’re feeling particularly inventive.)
• You are keeping your feeds current and updated. Instead of expecting to remember to update when you have time (which you never do), scheduling regular postings assures that your feeds are active and visible.
• You are mixing things up. When you plan, you can avoid mistakenly posting two Minions memes in a row. Scheduling postings allow you to create a diverse mix of themes and content formats, such as prank Reels here and educational Carousels there.
• Optimize your accounts. When you post on a regular basis, it becomes more accessible for analyzing performance. For example, if you consistently post an Office Outfit of the Day on Mondays, and that’s when you get the most traffic, you’ve got a good idea of what kind of material your audience would like to see more of. (Fashionista alert!)

A solid social media posting schedule includes more than just the days of the week when your team should publish. It also discusses post frequency, content mix, and optimal social media posting hours. Details that are likely to be unique to each platform on which your business operates.

That may seem like a lot, but with the appropriate tools — such as a free social media posting schedule template, a great scheduling dashboard, and (ahem) a helpful blog post — you’ll be scheduling like crazy in no time.

How to come up with the perfect Social Media Posting Schedule in 5 steps

Step 1: Define Your Goals

“What is the point of all this?” may seem like a daunting topic to consider, but it is critical for determining the direction of your social media posting schedule.

Do you want to increase your audience, increase your sales, create brand awareness, or reach a specific demographic?

Your goals can influence the type of material you post, the platforms you choose to focus on, and the time of your postings, so take a moment to consider the big “why” before you begin making decisions.

To help you get started, here’s a guide on setting and achieving social media goals.

Step 2: Determine When Your Audience Is Online

Posting on social media is most effective when your target audience is most likely to see it. Figuring out when that is will allow you to establish a social posting plan that maximizes visibility.

This may need some trial and error, trying with different days of the week and times of day, but your analytics should correctly put you to get started.

Hootsuite Analytics can provide information about your audience’s typical behavior. Perhaps you’ll discover that they’re most active during their morning commute or that they enjoy scrolling before bed.

Step 3: Plan How Frequently To Post

Learn about the best practices for each site using our guide to how often to post on social media, and then pick what works best for you.

Be honest with yourself. Do you have the resources to upload 15 times per day on TikTok?

Properly managing social media takes time, even with solutions like Hootsuite’s OwlyWriter AI caption writer or free graphic design software.

Be honest about what you have time (or money) to do, and then let the rest go. You don’t need to do everything! Opt for quality over quantity.

Step 4: Create Your Content Calendar

You can cross your fingers and hope for a brilliant idea every day at Post O’Clock. Alternatively, you may undertake some preparation. Even if you plan out what type of content you want to share each day, you will save yourself creative brain effort later.

Perhaps you could save Mondays for Q&As with brand ambassadors, Wednesdays for infographics, and Fridays for recipes. (We’re not sure what this hypothetical business is, but we like the variety here.)

With this template planned out, you can simply fill in the spaces each week without concern. You can also mark significant forthcoming dates or campaigns that may inspire content, such as National Donut Day or an annual pledge drive. Download a social media content calendar template here and start brainstorming.

Step 5: Analyze Your Results

Your social media publishing schedule should be constantly developing based on what works and what doesn’t.

To increase performance, check your metrics on a frequent basis and make any necessary adjustments. You may use each platform’s internal insights individually or use Hootsuite Analytics to view them all in one spot (and even schedule quick reports).

Final Thoughts | Take Control of Your Social Media Posting Schedule

Finally, understanding social media engagement times is essential for adequately reaching your target audience. By posting when your followers are most engaged, you may increase interactions and expand your online visibility.

Experiment with different timings and track your results to determine what works best for you. Maintain consistency and watch your engagement soar!